Redmi K20 and Redmi K20 Pro ‘Will Not Have Ad-Supported Monetisation

Redmi K20 Pro and Redmi K20 are Xiaomi’s latest launches in the India market, starting at a price of Rs. 21,999 and Rs. 27,999 respectively. This makes the K20 duo the most expensive Redmi phones in the market. While the Redmi K20 Pro price in India has been pretty well received, its more affordable sibling has been the caught in a bit of storm about its price tag, forcing Xiaomi to speak up on the issue and India head Manu Jain even penned an open letter on the subject. Another area where the company has been criticised in the past is an overdose of ads across its custom MIUI, but it seems that is one topic Redmi K20 and Redmi K20 Pro buyers won’t have to worry about.

Redmi K20

“For a premium series, like the [Redmi] K-series that we are launching today, we are kind of looking at a different model here where these will not have ad-supported monetisation,” Anuj Sharma, Head Of Marketing, Xiaomi India told reporters at the sidelines of the Redmi K20 and Redmi K20 Pro launch event in New Delhi on Wednesday.

Xiaomi India Managing Director Manu Jain stepped in at this point to clarify that doesn’t mean the Redmi K20 and Redmi K20 Pro will be entirely free of monetisation techniques.

“Ads is just like a very small part of it, which people basically have blown out of proportion, that’s what I personally feel. And even if people don’t feel bad about it, but it’s just good to say bad things about Xiaomi about this particular thing.”

“A large number of brands basically do this — almost everybody does this, right, in some form or the other, right… almost everybody who does some form of monetisation. Just because we’ve openly spoken about it is why basically people come and pounce upon us.”

“On this one [Redmi K20 and Redmi K20 Pro], Anuj clarified, we will not have ad-supported monetisation,” Jain concluded.

“Pretty much any device, you can switch it off. I think we’re the only ones — where people are, other brands are, putting monetised content out there — we are the only ones who’re actually talking about it, and also giving an option to opt out,” Sharma added.

In our experience, the Redmi K20 and Redmi K20 Pro indeed don’t show ads in certain places where other Xiaomi phones do, but notification spam from apps like Mi Music and Mi Video is still something some users might find issue with. At least that problem is easier to solve by disabling notifications from the offending apps.



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